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AI, Data and Transformative Technologies

Exciting, challenging, innovative digital technologies, and the data that typically powers it, are driving transformation across the sectors.

Data, artificial intelligence (AI) and other transformative technologies offer the potential for new insights, new products and services, new efficiencies and new business models. They also raise new questions. Our experts' depth of understanding around the digital technology that is shaping the future drives our commercially oriented, pragmatic approach to the resulting legal and regulatory issues.

The volume of data being created – consciously or not – has exploded. Data-driven innovation is now a feature of every sector. Understanding the matrix of legal, contractual and regulatory rights around data is a fundamental step in transforming data in to an asset and then realising it. Our DATA Unlocked offerings can help build that understanding.

Data powers the wave of transformative technologies that are reshaping, predicting and policing how we work, live and spend our leisure time. AI, particularly machine learning, is becoming all-pervasive – from optimising financial services trading and predictive modelling to powering autonomous decisions in vehicles. We also advise on projects ranging from blockchain and cryptocurrencies to digital twins and the Internet of Things. We support our clients in developing and deploying immersive technologies such as virtual and augmented reality. We are working with clients in the vanguard of future mobility, robotics, and automation. Looking ahead, we are excited about the promise of next generation connectivity, and emerging technologies such as quantum computing and brain-computer interfaces.

Our AI, data and transformative technologies team are early leaders in these fields, advising clients from early stage start-ups to some of the world's most significant and sophisticated developers and users of digital technology.

We provide thought leadership around the societal and ethical challenges in ensuring public trust and responsible use of new technology. We know how to manage risk in the face of a regulatory or legislative lacuna, creating legal clarity through well-crafted contractual frameworks. We can shape intellectual property strategy and are skilled in both protecting the value in data and releasing it. We bring to the table our depth of experience in our clients' sectors, whether that means understanding the nuances of the commercial context or the detail of sector-specific regulation.

Artificial intelligence and machine learning

What is at the heart of this technology – and what makes it so transformational?

Explore

Connect with one of our experts

Nick Johnson
Partner, International Head of Tech, Media & Comms, UK
+44 20 7105 7080 Email Nick Full biog
John Buyers
Partner, UK
+44 20 7105 7105 Email John Full biog
Tamara Quinn
Partner, UK
+44 207 105 7066 Email Tamara Full biog
Gianluigi Marino
Partner, Head of Digitalisation, Italy
+39 02 5413 1769 Email Gianluigi Full biog
Katherine Kirrage
Partner, Transformation Manager – Digitalisation, UK
+44 207 105 7514 Email Katherine Full biog
Catherine Hammon
Digital Transformation Knowledge Lawyer, Head of Advisory Knowledge, UK
+44 207 105 7438 Email Catherine Full biog
David Miranda
Partner, Spain
+34 93 419 18 18 Email David Full biog
Benjamin Docquir
Partner, Belgium
+32 2 515 93 36 Email Benjamin Full biog
Chia-Ling Koh
Managing Director, Singapore
+65 6350 4380 Email Chia-Ling Full biog
Dr Jens Schefzig
Partner, Germany
+49 40 55436 4054 Email Jens Full biog
Xavier Pican
Partner, France
+33 1 84 82 45 88 Email Xavier Full biog
Dr Hendrik Schöttle
Partner, Specialist lawyer for IT law, Germany
+49 89 5434 8046 Email Hendrik Full biog
Mark Taylor
Partner, Head of Digitalisation, UK
+44 20 7105 7640 Email Mark Full biog
Ian McKenzie
Associate Director, UK
+44 20 7105 7558 Email Ian Full biog
Tanja Aschenbeck, LL.M. (San Francisco)
Partner, Fachanwältin für Steuerrecht, Germany
+49 221 5108 4104 Email Tanja Full biog
Rafael García del Poyo
Partner, Spain
+34 91 576 44 76 Email Rafael Full biog
Konstantin Ewald
Partner, Head of Tech, Media and Comms, Germany
+49 221 5108 4160 Email Konstantin Full biog
Simon Spooner
Partner, Head of Urban Mobility, UK
+44 117 917 4112 Email Simon Full biog
Dr Flemming Moos
Partner, Specialist lawyer for IT law, Germany
+49 40 55436 4054 Email Flemming Full biog
Luis Castro
Partner, Spain
+34 91 576 44 76 Email Luis Full biog
Tom Harding
Partner, UK
+44 117 917 3060 Email Tom Full biog
Eva Otaegui
Partner, Spain
+34 93 419 18 18 Email Eva Full biog
Jon Fell
Partner, International Sub-sector Leader, Telecoms, UK
+44 20 7105 7436 Email Jon Full biog
Ulrich Bäumer, LL.M.
Partner, Attorney at Law (New York), Germany
+49 221 5108 4164 Email Ulrich Full biog
Dr Tim Reinhard
Partner, Wirtschaftsmediator (MuCDR), Germany
+49 89 5434 8024 Email Tim Full biog
Daniel Riopérez
Partner, Spain
+34 91 576 44 76 Email Daniel Full biog
Katie Vickery
Partner, UK
+44 20 7105 7250 Email Katie Full biog
Marcus Vass
Partner, Head of Digital Health, UK
UK +44 2071 057 634 Email Marcus Full biog
Dr Marc Störing
Partner, Germany
+49 221 5108 4266 Email Marc Full biog
Will Robertson
Partner, UK
+44 117 917 3660 Email Will Full biog
Georgina Graham
Partner, UK
+44 117 917 3556 Email Georgina Full biog
Marcus Sacré, M.A.
Partner, Germany
+49 221 5108 4190 Email Marcus Full biog
Anna Williams
Partner, UK
+44 20 7105 7174 Email Anna Full biog
Josephine Healy-Russell
Associate Director, UK
+44 207 105 7710 Email Josephine Full biog
Danielle Kingdon
Partner, UK
+44 118 925 2020 Email Danielle Full biog
Kevin Barrow
Partner, UK
+44 20 7105 7030 Email Kevin Full biog
Amy Moylett
Associate, UK
+44 118 925 2140 Email Amy Full biog
Matthew Sharkey
Associate Director, UK
+44 20 7105 7582 Email Matthew Full biog
Peter Sheppard
Partner, UK
+44 118 925 2092 Email Peter Full biog
Douglas Peden
Legal Director, UK
+44 117 917 4026 Email Douglas Full biog
Richard May
Partner, UK
+44 207 105 7857 Email Richard Full biog
Andrew Reeves
Senior Associate, UK
+44 207 105 7738 Email Andrew Full biog
Adrian Schneider
Partner, Germany
+49 221 5108 4370 Email Adrian Full biog
Dr Tobias Rothkegel
Counsel, Germany
+49 40 55436 4054 Email Tobias Full biog
The metaverse

How will the metaverse be built? Who will build it? How will it be regulated and how will transactions be governed? Our report explores these open questions.

Learn more

How we've helped clients

GDPR x AI

Advising on compliance with the GDPR automated decision-making requirements in relation to an AI travel optimisation solution

Blockchain

Advised on the negotiation of a complex agile development agreement with a consortium of major oil majors, investment banks and equity houses for the production of a unique platform to digitise the global commodities trading industry using blockchain technology

App privacy

Advised a leading retailer on the roll out of a new app-based customer loyalty service programme which involved data privacy and strategy advice across multiple jurisdictions

Facial recognition

Advising on legal liability around the use of automated facial recognition in the UK, Germany and France

Cybersecurity

Defending a children's electronic toy manufacturer in relation to a data protection investigation following a major cyber-attack.

Children's technology manufacturer

Defending a leading children's electronic toy manufacturer following a major cyber-attack in an ICO investigation.

AI content filtering

Advising on indirect discrimination issues in relation to an AI content filtering tool

Retail robots

Providing guidance on the liability of in-store autonomous retail robots

Machine learning

Advising on the extent to which a machine learning underwriting tool created market distortion in the insurance sector

Natural language processing

Preparing standard form licensing terms and conditions for an international natural language processing solution

Software supplier negotiation

Advised UBM on the negotiation of various Technology Agreements with software suppliers, including tailor made software for the event planning business and a new global CRM system

Data protection for home connectivity

Advised a technology business on privacy and data protection issues surrounding new connected machines for the home

In-store VR

Advised a major food products business on brand issues in relation to promotions and content creation for in-store virtual reality experiences

GDPR x AI

Advising on compliance with the GDPR automated decision-making requirements in relation to an AI travel optimisation solution

Blockchain

Advised on the negotiation of a complex agile development agreement with a consortium of major oil majors, investment banks and equity houses for the production of a unique platform to digitise the global commodities trading industry using blockchain technology

App privacy

Advised a leading retailer on the roll out of a new app-based customer loyalty service programme which involved data privacy and strategy advice across multiple jurisdictions

Facial recognition

Advising on legal liability around the use of automated facial recognition in the UK, Germany and France

Cybersecurity

Defending a children's electronic toy manufacturer in relation to a data protection investigation following a major cyber-attack.

Children's technology manufacturer

Defending a leading children's electronic toy manufacturer following a major cyber-attack in an ICO investigation.

AI content filtering

Advising on indirect discrimination issues in relation to an AI content filtering tool

Retail robots

Providing guidance on the liability of in-store autonomous retail robots

Machine learning

Advising on the extent to which a machine learning underwriting tool created market distortion in the insurance sector

Natural language processing

Preparing standard form licensing terms and conditions for an international natural language processing solution

Software supplier negotiation

Advised UBM on the negotiation of various Technology Agreements with software suppliers, including tailor made software for the event planning business and a new global CRM system

Data protection for home connectivity

Advised a technology business on privacy and data protection issues surrounding new connected machines for the home

In-store VR

Advised a major food products business on brand issues in relation to promotions and content creation for in-store virtual reality experiences

Our Digitalisation service packages

DATA Unlocked: Realise the value of your data
Explore
Navigate digital transformation with legal clarity
Explore
Digital Regulation Services: Get digital age ready
Explore
Explore Digitalisation

Find out how our specialists can support your business.

  • Digital Regulation
  • Digital Transformation Projects
  • Strategic Tech Investments and M&A
Regulatory Outlook
Consumer law | UK Regulatory Outlook November 2023
Update on the UK Digital Markets, Competition and Consumers Bill | Ofcom launches a consultation on illegal harms duties under...
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Regulatory Outlook
Cyber security | UK Regulatory Outlook November 2023
NCSC annual review 2023 | Consultation response to review of Computer Misuse Act 1990 | Counter Ransomware Initiative joint statement...
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Regulatory Outlook
Competition | UK Regulatory Outlook November 2023
Changes to National Security and Investment Act | AI and competition | Employment and competition
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Regulatory Outlook
Artificial intelligence | UK Regulatory Outlook November 2023
AI and business risk | AI Safety Summit 2023 | New AI regulatory framework for autonomous vehicles
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29/11/2023
Artificial intelligence
What is the latest on international, EU and UK initiatives to regulate artificial intelligence?
After a flurry of autumn activity, we review the current position for AI regulation as 2024 approaches
New -
29/11/2023
Regulatory and compliance
Changes to the UK public procurement regimes set to deliver digital healthcare in the NHS
The huge potential of AI and data will help to drive efficiencies, improve patient outcomes and reduce spend
15/11/2023
Artificial intelligence
UK tribunal says ICO had no jurisdiction to rule on US tech group Clearview AI
What does the Clearview tribunal judgment mean for Information Commisioner's Office extra-territorial enforcement?
03/11/2023
Knowledge Notes
What to expect from the UK King's Speech
In what is likely to be the last Parliamentary session before the next general election, capacity for new measures is...
03/11/2023
Regulatory Outlook
Competition | UK Regulatory Outlook October 2023
Foreign Subsidies notification regime now in force | CMA publishes new Green Agreements Guidance on sustainability collaborations | CMA publishes...
31/10/2023
Regulatory Outlook
Cyber security | UK Regulatory Outlook October 2023
Cyber Security Awareness Month | Government inquiry on cyber resilience of critical national infrastructure | Code of practice for app...
31/10/2023
Regulatory Outlook
Consumer law | UK Regulatory Outlook October 2023
CMA publishes response to the government's consultation on consumer-related matters | Commission launches DSA Transparency Database | Influence of NFTs...
31/10/2023
Artificial intelligence
Mitigating the business risks of AI in the UK
Osborne Clarke's AI experts have written an article for Sentinel Magazine on how risk managers can take advantage of the...
23/10/2023
View all insights

Decarbonisation

Climate change poses a significant challenge to our planet, our personal lives and our businesses.

Explore Decarbonisation

Digitalisation

Right now there’s probably at least one area of your business facing transformative change driven by technology or digital risk.

Explore Digitalisation

Urban Dynamics

We're here to help you negotiate the legal challenges you'll face as our cities change.

Explore Urban Dynamics

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