International legal practice Osborne Clarke, through its market-leading marketing communications M&A transaction group, has advised the Jellyfish Group and its shareholders on its innovative investment from French group Fimalac.

The transaction sees data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into Jellyfish. Comprising 300 global experts, Tradelab boasts 120 specialists dedicated to technology, innovation and development alone and is a Google Marketing Partner.

Jellyfish will continue to be led by co-founder and CEO Rob Pierre, CFO Chris Lee and its global leadership team. Yohann Dupasquier, CEO and founder of Tradelab, will join the Jellyfish Group board.

Chris Lee, Chief Financial Officer at Jellyfish, said: "We've found Osborne Clarke to be excellent throughout this process. The team has really helped ensure that our interests were protected whilst working through everything very collaboratively."

Corporate Partners Tim Birt and Chris King led the Osborne Clarke Team. Chris and Tim were supported by Associate Director Ken Wilkinson and Senior Associate Akshay Agrawal.

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