Louis Hoffreumon

Louis is a Senior Associate on the Commercial team in Brussels specialising in retail, advertising and consumer law. He is also a member of the OCI Food & Beverages Team.
Louis advises clients from the retail and marketing sector on advertising campaigns, product regulations and unfair competition. His work also involves in and out of court dispute resolution, as well as before regulatory bodies.
Some of Louis' work also involves the drafting of commercial and real estate contracts.
With a particular interest in the Food & Beverages sector, Louis also deals with specific advice on labelling, compliance and promotions and works closely with the international teams within our network.
Decarbonisation should now be on everyone's mind and Louis helps his clients realize innovative and pragmatic solutions to reduce the carbon in their supply chain and find new ways of sustainably creating and supplying food.
As member of our Belgian Diversity & Inclusion Team and a member of the OCI Pride team, I strongly believe that our efforts have had the positive impact of bringing new talent with more varied profiles and enriching insights. Never say no to challenging the status quo. I'm happy to help clients develop any D&I initiatives that they would like to put in place.
Delivering advice in a relaxed and amicable environment leads to great client relationships that can grow further together. In today's world, we are switching to a model where we collaborate with the client rather than just ticking boxes, with a tailored workflow and fee structure.
I also believe in the importance of maintaining quality relationships with my peers and am actively involved in the larger Brussels' legal community.
Assisting a retail company in cease-and-desist legal proceedings against their main competitor due to illegal comparative advertising.
Acting as local point of contact for regular advice to our main clients in the food and retail sectors on advertising, promotional campaigns, and labelling.
Secondment to an American company having its EMEA corporate seat in Belgium for contract and general commercial matters.
Providing advice to gaming companies regarding the Belgian regulation on loot boxes in video games.
Advising a major social media platform in their internal implementation of online gambling advertising regulation.
Assisting an international services retailer in the renewal and negotiation of their commercial leases for their shops in Belgium.
Non-alcoholic drinks are a huge growth area, but are subject to very different marketing regulations in different countries
The lockdown measures adopted by the Belgian Government in its ministerial decree of 18 March 2020 involve a complete closure...
The new rules regarding unfair market practices between enterprises entered into force on 1 September 2019
The new Belgian law governing the abuse of position of economic dependence enters into force 1 June 2020
The final part of the Act entering into force lays down several rules applying to B2B agreements, which is close...
La région de Bruxelles-Capitale a adopté une ordonnance du 25 avril 2019 « relative au bail commercial de courte durée...
During its plenary session held on 21 March 2019, the Belgian Parliament voted on a draft bill "amending the Code...
Loot box mechanics have become a popular and commercial important gameplay and monetization feature that is by no means limited...