Louis is Counsel on the Commercial team in Brussels. Louis is specialised in regulatory and compliance in the fields of consumer and regulated products. He is a member of the Commercial team in Brussels and heads our local Foods & Beverages practice.
As a core member of our Retail team, Louis advises companies on compliance products and services at all stages of their lifecycle under Belgian and EU law.
He also assists clients on strategic marketing and advertising communications as well as on consumer and unfair competition matters, including their communications with regulators.
Within the firm, he is part of our International Urban Dynamics Team as Retail Sector Champion and has a particular interest in our subgroup "The Future of Living" which is a fast evolving regulated topic in line with his core practice.
Helping you succeed in tomorrow's world
I find it thrilling to advise client on their consumer products strategy as this sector is getting increasingly regulated in an EU environment. I also believe that the best solutions can be found by gathering opinions from people with different background, which is why I'm also active in our Diversity and Inclusion initiatives.
International technology company
Secondee to an international technology company in the international consumer law team
Advising a pharmaceutical retailer on their commercialisation and advertising of specific food products
Assisting a retail company in cease-and-desist legal proceedings against their main competitor due to illegal comparative advertising.
Assisting an international services retailer in the renewal and negotiation of their commercial leases for their shops in Belgium.
Europe steps up 'greenwashing' vigilance with new directive proposal
If chocolate is the answer then the question is…. What is it called and how can we advertise it legally?
How to label and advertise non-alcoholic drinks across Europe
Non-alcoholic drinks are a huge growth area, but are subject to very different marketing regulations in different countries
Covid-19 | Lockdown in Belgium: what about lease agreements?
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Unfair market practices between enterprises
The new rules regarding unfair market practices between enterprises entered into force on 1 September 2019
Abuse of position of Economic Dependence
The new Belgian law governing the abuse of position of economic dependence enters into force 1 June 2020
B2B Contractual Clauses
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La région de Bruxelles-Capitale se munit à son tour d'une législation sur les « pop-up stores »
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New mandatory rules to apply to Belgian B2B agreements
During its plenary session held on 21 March 2019, the Belgian Parliament voted on a draft bill "amending the Code...