'Dark patterns' is the term used to describe ways of designing online user interfaces so that consumers are manipulated into making certain choices which are not in their best interests.
This could mean, for example, making it difficult for a user to cancel a subscription or pushing them in into sharing personal data by accepting, rather than declining, cookies. Dark patterns have been a growing concern for legislators, regulators and courts in the EU and UK for some time. Although the term is yet to be fully defined legally there are numerous proposals to create additional bands and enforcement sweeps.
Our team of experts has put together a range of materials to help better understand the existing guidance around dark patterns. Please get in touch with our team below if you would like to speak to us more about this.
Insights | Dark Patterns
Advertising and marketing | UK Regulatory Outlook April 2023
Permanent promotions mislead consumers, says Poland's consumer protection watchdog
Polish consumer watchdog targets e-commerce in the entertainment industry
Consumer law | UK Regulatory Outlook February 2023
Dark patterns and sustainability remain a target for Poland's consumer protection authority
European consumer protection watchdogs publish 'dark patterns' statistics
Poland's Office of Competition and Consumer Protection investigates 'dark patterns'
CMA launches first investigation as part of its dark patterns focus
EU's Digital Service Act to introduce first express ban on 'dark patterns'
Dark patterns: what are they and how might they be regulated?
Access webinars and presentations from our international team of dark patterns experts.