Regulatory and compliance

Dark patterns in the metaverse

Published on 16th May 2023

How might dark patterns evolve in the metaverse and will they be regulated?

Join Tom Harding (Partner) and Katrina Anderson (Associate Director) as they discuss dark patterns in the metaverse. In this short video, they explore what dark patterns may look like in the metaverse and whether new forms of dark pattern will evolve in a "world" where the consumer journey promises to be unique. They also examine how existing legal frameworks could apply in the metaverse to regulate the use of dark patterns.


* This article is current as of the date of its publication and does not necessarily reflect the present state of the law or relevant regulation.

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