Succeeding with artificial intelligence
Unleash the potential of AI for your business
Stunning advances in machine learning and generative artificial intelligence (AI), combined with an explosion in public discussion of its pros and cons, have pushed artificial intelligence to the top of policymakers' agendas around the world. Businesses can see the potential and are learning how best to harness AI's power for efficiency, insight and speed. Governments are exploring how to use it to unleash productivity gains. Regulators are investigating how to reduce risks of harm and align AI's impact with society's interests.
We have been growing our AI legal expertise for many years. Our international team of lawyers includes pioneering authors in the field of AI law, as well as strength and depth of coal-face experience working with clients in the vanguard of this technology.
Artificial intelligence is a hot topic for many companies as it rapidly becomes an integral part of their products and services. It's also a major focus for lawmakers internationally. It can generate risk across a wide range of legal and regulatory areas, even before laws that specifically target the regulation of AI are enacted.
There is no "one size fits all" risk profile for AI as it is such a flexible and versatile technology. Generative AI throws up additional risks. However, the economic potential is huge, thus companies need to find a way to sensibly manage such risks.
Top of the list of challenges to consider are:
Learn more about these laws and what they mean for your business in our overview of AI risk.
The biggest upcoming change will be the enactment of the EU's AI Act. It's expected to become law in the summer of 2024 and to come into force on a phased basis over the next two years.
Powerful general-purpose AI systems and "high risk" AI systems will face potentially onerous regulatory obligations so affected businesses active or selling into the EU will need to plan in good time to ensure compliance.
In the UK, current government policy is for existing regulators to use their existing powers to regulate AI where it falls within their jurisdiction. However, we anticipate this may change if there is a new government following the imminent general election.
AI litigation has so far taken place mainly in the field of intellectual property, particularly in relation to generative AI systems. We expect challenges to develop in relation to liability. AI supply chains can be complex, so responsibility for harm is likely to be contentious. The EU's proposed AI liability directive has been delayed.
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