Osborne Clarke advised Cristina Fogazzi and Mauro Marcolin, founding partners of Re-Forme S.r.l., a company that owns the Veralab brand and operates in the marketing of beauty and cosmetic products, in the extraordinary transaction that led to the entry of the private equity fund Peninsula Capital in the company's share capital.
The firm acted with a team led by partners Giovanni Penzo and Giuliano Lanzavecchia, assisted by senior lawyer Myriam Ambrosio and trainee Martina Serbelloni for corporate aspects, for Privacy and IP aspects by partner Gianluigi Marino, counsel Marialaura Boni and lawyer Chiara Brayda, and for regulatory aspects by senior lawyer Federica Milioto.
At the transaction's conclusion, entrepreneur Cristina Fogazzi retains 51%, partner and current CEO Mauro Marcolin 19%, and the Peninsula fund acquires a stake representing 30% of the share capital.
The strategic partnership aims to consolidate the beauty brand's development plan, pushing it towards new domestic and international growth prospects, leveraging Veralab's current leadership position in the skincare sector (second Italian online player) and Peninsula's strong international vocation and experience in the consumer world. Born in 2016 from the need to radically transform the message reagrding women's beauty, today Veralab is one of the most established brands in the cosmetics sector, benefiting from exponential growth based on a business model that was born digital and rapidly developed into an integrated omni-channel model. Veralab expects to close 2023 with more than Euro 70 million in consolidated revenues, up 20% on 2022, confirming the brand's historical high growth rates and development potential.
Veralab was also advised by Rothschild & Co as financial advisor, and by EY Advisory for commercial and financial vendor due diligence.
Peninsula Capital was assisted by Vitale & Co, Bain & Co, Alvarez & Marsal and Deloitte Legal.