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Incentives

Structured incentives are critical for start-up success

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Attracting and retaining the best people is vital to the success of any business and so incentivisation structures are a crucial and expected part of the venture ecosystem. 

Our incentives team has extensive experience in helping start-ups to identify the best way to deliver the behaviours they need and at the same time maximise the position of their employees and executive directors.

Employee tax
Employers need to ensure that expenses and benefits including new joiner bonuses, performance bonuses, retention payments, termination payments and the like are taxed correctly, particularly given the shift towards agile working. Our team advises on the full range of employee tax issues including the implications of IR35.

Enterprise Management Incentive (EMI) options
EMI options are designed to incentivise the employees – including executive directors - of smaller companies with growth potential and are commonly seen in venture companies. The scheme has generous tax advantages for both the company and the employee, with usually no income tax or National Insurance contributions payable and a potential capital gains tax of only 10% on the sale of the shares. The rules are applied strictly and so it is crucial that you take appropriate legal advice when setting up the scheme – and understand what you need to do to make sure that you maintain your qualifying status.

Growth shares
It is common to see venture companies create a special class of shares that allow its holders to share in the growth in the value of the company above a certain hurdle. Unlike EMI options, growth shares can be issued to non-employees, such as contractors and consultants, and so can provide a broader incentivisation structure. Growth shares can be voting (so giving the holder a say in the running of the business) or non-voting (so giving the holder purely economic rights) and can be linked to unique performance criteria for vesting to provide a flexible way to incentivise key individuals.

Unapproved options
In some cases, unapproved options – that is options without any tax advantages – may be the most appropriate structure for your company. Like growth shares, unapproved options can be issued to anyone, whether or not they are an employee. 

Find out more here. 

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Work highlights from across the ventures ecosystem

Connect with one of our experts

Justin Starling
Partner, UK
+44 118 925 2090 Email Justin Full biog
Rob Hayes
Partner, UK
+44 118 925 2060 Email Rob Full biog
Herke van Hulst
Partner, Advocaat, The Netherlands
+31 207028672 Email Herke Full biog
Mikael Nelson
Partner, Sweden
+46 709 555 059 Email Mikael Full biog
Helen Parsonage
Partner, UK
+44 117 917 3432 Email Helen Full biog
David Miranda
Partner, Spain
+34 93 419 18 18 Email David Full biog
Nicolas Gabrysch
Partner, Germany
+49 221 5108 4178 Email Nicolas Full biog
James Taylor
Associate Director, UK
+44 117 917 3180 Email James Full biog
Elizabeth Yell
Associate Director, UK
+44 118 925 2091 Email Elizabeth Full biog
Josephine Healy-Russell
Senior Associate, UK
+44 207 105 7710 Email Josephine Full biog
Robert Pook
Associate Director, UK
+44 118 925 2049 Email Robert Full biog
Ben Cocoracchio
Associate Director, UK
+44 20 7105 7037 Email Ben Full biog
Elinor Owen
Associate Director, UK
+44 117 917 4288 Email Elinor Full biog

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