International legal practice Osborne Clarke has advised on the sale of the successful independent global media advisors company, Media Sense, to Apiary Capital. Terms of the transaction have not been disclosed but the management team will retain a significant equity stake in the business.
MediaSense was founded by Andy Pearch and Graham Brown in April 2009 and has since become the leading global media advisor to many of the world’s largest companies, being recognised for its thought leadership and innovation in the sector.
Graham Brown, CEO and Co-Founder, commented:
"We were delighted at the support that the whole of the Osborne Clarke team delivered, blending seamlessly with our other advisers to provide expert legal insights throughout the project. They had a practical and direct approach, combined with an ability to explain the complex in a clear way, anticipating and addressing all of our legal concerns to guide us to the right solutions."
The Osborne Clarke team who advised on the matter was led by Corporate Partner Tim Birt, with Associate Director Jonathan Crowley (Corporate) managing the sale and Partner Mike Freer (Private Equity) leading on the reinvestment. The team was assisted by Courtney Fowler (Corporate), William Nicholson and Lottie Brewster (both Private Equity), Lara Flynn (Employment) and James Hamon (Tax).
Osborne Clarke advises some of the best and brightest businesses across the digital marketing services sector. It is widely recognised for its corporate expertise in this dynamic market, and for its track record advising on M&A deals across Europe and at every stage of company development across all corporate issues. The team is also a go-to practice for many companies in the tech, media & comms sector, working with global businesses to fast-growth start-ups and market challengers.