Osborne Clarke's market-leading marketing communications M&A transaction group advises long-time client on key digital transformation deals.

International legal practice Osborne Clarke has advised the Jellyfish Group, digital partner to the world's leading brands, on its acquisitions of two Latin American digital media companies, Reamp in Brazil and San Pancho in Mexico, further expanding its presence in the region.

The acquisitions of the data-driven marketing players, who serve as tech partners and advisors to their clients, marks another significant milestone in Jellyfish's journey to become the first choice global partner for any brand's digital requirements.

Jellyfish offers clients a globally-consistent offering, with localized capabilities across growing markets. With Reamp and San Pancho, Jellyfish will enhance current capabilities with its expanded tech stack and robust range of marketing capabilities in Latin America.  Reamp and San Pancho will be integrated into Jellyfish immediately.

Founded in 2010, Reamp established itself as a leader in programmatic marketing across Brazil. As one of Google's first partners in Latin America, the company combines technologies, services and data to enhance marketing automation and digital campaign performance, while identifying efficiencies for brands like Facebook, Natura & Co. and Sanofi, BP.

Founded in 2017, San Pancho leverages its full-funnel digital marketing capabilities, analytics expertise and certifications in Google marketing platforms, to help brands efficiently operate a marketing technology stack and make data-driven decisions. Jellyfish will continue to drive marketing strategies in the region for brands that San Pancho partners with, including Walmart, Cemex, Home Depot, Tecnológico de Monterrey and Aeroméxico.  In addition to its core team in Mexico City, San Pancho also operates in Colombia, which will be the Jellyfish Group's first office in the country.

Osborne Clarke has advised Jellyfish on transactions with a value over £500M. It advised Jellyfish on its transformative investment and partnership with Fimalac Group, and its acquisition of UK award winning agency Social Life.

Jeremy Molins Chief Solutions Officer at Jellyfish said: "Osborne Clarke was an excellent partner at each step of the process. Despite the pandemic situation and the genuine complexity of leading the two acquisitions simultaneously in a challenging environment, the team has always made sure to work collaboratively with all parties and to protect our best interests."

The Osborne Clarke team was led by Associate Director Ken Wilkinson, with assistance from Associate Katie Tait and others from across the Osborne Clarke team.

Osborne Clarke’s Corporate team is considered a go-to practice for many companies in the tech, media & comms sector, working with global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.

Evolving and disruptive technologies are changing how businesses operate, compete and evolve, creating extraordinary, transformative opportunities. Osborne Clarke is at the forefront of advising on ground-breaking transformations. Visit our Digital Transformation pages to find out more.

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