Advertising and marketing regulation
Marketinglaw: May 2026
Published on 28th May 2026
Welcome to the latest edition of Marketinglaw
Welcome to the latest edition of Marketinglaw. This month's coverage includes:
Regulatory updates:
- New exceptions explained in ICO final guidance on storage and access technologies: could online advertising be next?
- Advertising cookies: Court of Appeal rules that the test for consent is a purely objective one
- New consent-free marketing route for charities: ICO publishes guidance on the charitable purposes soft opt-in
ASA rulings:
- Dance app missteps with "free" subscription claim
- ASA cracks down on Gecko Play's pistachio analogy
- The Pizza Company serves up a misleading prize promotion
- ASA's claws come out for Untamed cat food ad
- ADHD advertising claims attract ASA attention
You may also be interested in...
Osborne Clarke Insights
- Regulatory Outlook May 2026
- The UK King's Speech – what can business expect this year?
- Games with loot boxes get 16-plus age rating in Europe under PEGI overhaul
- Provisional Agreement on the AI Omnibus: Key Changes at a Glance
- CJEU rules that online gambling licences carry no cross-border protection
- Age Verification: From the EDPB Principles to the EU Age Verification app
Osborne Clarke Events
- Retail LAB | In person event | 2 June 2026
- Digital sovereignty in times of geopolitical change | Webinar | 8 June 2026
