Advertising and marketing regulation
Marketinglaw: July and August 2026
Published on 9 September 2026
Welcome to the latest edition of Marketinglaw
Welcome to the latest edition of Marketinglaw. This edition includes:
Regulatory updates:
- Greenwashing audit: ASA maps the landscape of environmental claims in UK advertising
- One click away: ASA explores consumer expectations for material information in online ads
- CAP's new toolkit for making compliant environmental claims
- Green transition: are your green claims ready for the new EU rules?
ASA rulings:
- ASA continues to apply 'less healthy' food and drink ad restrictions
- Greenwashing in fashion: ASA rules 'recycled materials' claim to be misleading
- Not on their books: MN2S's misleading talent listing
- Beauty Pie's 'clinically proven' claim falls short of evidence
- Motorpoint's savings claim runs out of road as ASA rules misleading ad
- Eurowings carbon offsetting claim doesn't fly with the ASA
- Picture perfect? ASA rules against fake reviews and testimonials
- ASA continues crackdown on misleading 'was' price claims and countdown tactics
You may also be interested in...
Osborne Clarke Insights
- CMA issues first fines under its new UK direct consumer enforcement powers
- UK government consults on extending VAT liability rules on online marketplaces
- CJEU Grand Chamber clarifies the 'coordinated field' and hosting liability under the E-Commerce Directive
- Regulatory Outlook July 2026
Osborne Clarke Events
- Digital Regulation Download Webinar | Digital services under scrutiny | 14 September 2026
Please get in touch if you have any questions or feedback.
