The nature of a digitalisation strategy often means businesses are shifting direction or “pivoting” into new areas. More often than not, this means complying with different regulations to those you’ve been dealing with on a day-to-day basis.
This can be an intimidating prospect – your legal and business teams may be out of their comfort zone and need to upskill quickly to understand the new regulatory landscape, its impact on your proposed products and services and how it may affect your regulatory risk profile.
For example, shifting from selling your products or services via an intermediary to going direct to the end user, or building a digital customer journey, may mean the business is now subject to consumer and e-commerce regulation and has far greater exposure to data protection laws. It might also mean you’ll be advertising for the first time, so have to get a handle on applicable advertising and marketing law. Moving to a subscription or “as a Service” model could possibly trigger financial services regulation. As your workforce moves to a digitally-enabled distributed structure, you’ll also need to rethink how you meet your health and safety responsibilities to your staff.
We offer international digital regulatory expertise across all relevant areas to support you in understanding the regulatory landscape around your digitalisation strategies. We will provide practical advice to ensure “compliance by design” in your products. We will help you to understand the risks but take a risk-based approach, where appropriate.
We also advise on regulatory enforcement procedures and on managing the regulatory angle of cyber-attacks or data incidents.
More widely, regulators are having to change in response to the explosion of digital technology that is impacting on all aspects of society, on a global scale. We support our clients at a policy level in educating and influencing both regulators and legislators, helping to shape regulatory reform and ensure our clients’ commercial interests are well represented in the debate.
To find out more, please contact one of our experts.
At 23:00 on 31 December 2020, the Brexit transition period came to end and a new UK data protection regime came into effect.
Connect with one of our experts
Advised a leading manufacturer of cameras on the global launch of a drone product, including gathering advice on drone regulation across 24 jurisdictions and a global overview on drone law
Defending a children's electronic toy manufacturer in relation to a data protection investigation following a major cyber-attack
Advising clients on global e-commerce launches, including all applicable areas of compliance: financial services, marketing and advertising, consumer protection and data protection
Advising clients on the launch of global subscription services and the digital regulation implication
Advising a range of clients in engaging with competition regulators and government on reforms to competition law for the digital economy, including the European Commission's e-commerce sector inquiry, the UK Competition and Markets Authority's Digital Advertising market study and the UK Digital Taskforce's call for input on digital regulation.
AI x insurance
Advising an innovative AI developer on the competition and regulatory implications of the use of AI in the insurance sector
Advising a leading insurer on the regulatory implications of data gathering from connected cars
Brexit and digital regulation
Advising clients on the impact of Brexit on the digital regulation landscape
Online to offline retail
We have advised clients on the launch of physical retail stores, to complement their online offerings