Osborne Clarke advised the shareholders of LevlUp GmbH (“LevlUp”) on the sale to Glanbia Group. LevlUp is a DTC gaming nutrition brand founded by Martin Ratajski and Nils Schlieper in Göttingen, Germany.

LevlUp is the leading innovator for gamer-focused energy drinks, that has established itself as the category leader by designing a product perfect for its target user: a low-sugar gaming booster designed to enhance the energy, focus and reaction time of gamers. Sought-after by both professional e-sports players and the gaming community, LevlUp is the clear category leader. The company generated sales of EUR 19 million in 2020.

Glanbia is an Irish global nutrition group with operations in 32 countries. It has leading market positions in sports nutrition, cheese, dairy ingredients, speciality non-dairy ingredients and vitamin and mineral premixes. Glanbia products are sold or distributed in over 130 countries.

The Osborne Clarke team, which advised LevlUp, was led by Nicolas Gabrysch (Corporate / VC) and consisted of Konstantin Ewald (IT), Sonja Riedemann and Mattis Aszmons (both Employment), Alexandra Nautsch and Fabian Mimberg (both Corporate / VC), Robert Briske (IP) and Jens Wrede (Tax).

Carlsquare acted as the exclusive financial advisor to LevlUp and thus is expanding its market-leading position as an advisor in the D2C space and in the food segment.

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