Osborne Clarke advises Ruote Capital in the acquisition of Inunup and New Cosmesy by Orienta Capital Partners, Armònia SGR and Square Capital Club
Published on 2nd January 2026
Orienta Capital Partners, Armònia SGR and Square Capital Club, a club deal promoted by Deutsche Bank, have acquired the entire share capital of InUnUp, a company active in the contract manufacturing of make-up products, and New Cosmesy, a company active in the production of fragrances.
The aim is to create – through integration with Trendcolor – the first cross-cutting platform in the world of Made in Italy beauty. The industrial strategy aims to enhance Italian manufacturing know-how through a scalable and vertically integrated model capable of meeting the needs of premium and niche brands. With this transaction, the group expects revenues in excess of €60 million by 2025, a workforce of over 200 employees and a unique industrial structure in the sector.
Osborne Clarke advised Route Capital, the selling shareholder of New Cosmesy, with a team led by Partner Luca Saraceni and composed of Associate Alessandra Mioni and Trainee Rachele Freggiaro.
