Osborne Clarke advises Route Capital in the acquisition of Inunup and New Cosmesy by Orienta Capital Partners, Armònia SGR and Square Capital Club
Published on 2 January 2026
Orienta Capital Partners, Armònia SGR and Square Capital Club, a club deal promoted by Deutsche Bank, have acquired the entire share capital of InUnUp, a company active in the contract manufacturing of make-up products, and New Cosmesy, a company active in the production of fragrances.
The aim is to create – through integration with Trendcolor – the first cross-cutting platform in the world of Made in Italy beauty. The industrial strategy aims to enhance Italian manufacturing know-how through a scalable and vertically integrated model capable of meeting the needs of premium and niche brands. With this transaction, the group expects revenues in excess of €60 million by 2025, a workforce of over 200 employees and a unique industrial structure in the sector.
Osborne Clarke advised Route Capital, the selling shareholder of New Cosmesy, with a team led by Partner Luca Saraceni and composed of Associate Alessandra Mioni and Trainee Rachele Freggiaro.
