International legal practice Osborne Clarke has advised the board and shareholders of Idio Limited (“Idio” ) on its cross-border sale to Episerver UK Limited, a portfolio company of Insight Partners.

Idio makes 1:1 marketing possible for global B2B enterprises, using its platform to predict the interests of  individuals and then automatically deliver relevant 1:1 experiences across digital channels.

The transaction was the outcome of a "dual track" sale and IPO process that was subject to a very tight timetable.

David Eldridge, Idio's non-executive chair, said: “Osborne Clarke efficiently drove the many and complex legal aspects of the dual track process, ensuring that work was applicable to both tracks wherever possible. The team's proactive and practical approach, and breadth of capability on hand, helped deliver a positive outcome in a short period of time.”

The Osborne Clarke team was led by Partners Mathias Loertscher and John Jarvis, supported by Rebecca Gordon and Tim Birt.

Partner Chris King, head of Osborne Clarke's specialist Marketing, Innovation and Martech/Data transactional team, said: "We are delighted that the board of Idio turned to us to support them on this transformational and critical transaction and that they secured such a successful outcome.

"This is the latest of a series of market leading transactions in the sector that we have advised on in 2019, following on from the recent merger of the Jellyfish Group with Tradelabs and the sale of Bow & Arrow to Accenture Inc, and shows the continued strength and leadership of UK headquartered marketing technology and data/insight businesses."

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