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Osborne Clarke advises build a rocket on its sale to SPORTFIVE


Written on 10 March 2021

Osborne Clarke advised Germany based eSports consulting and activation agency build a rocket on its sale to International sports business agency SPORTFIVE.

The Osborne Clarke team that advised build a rocket was led by Nicolas Gabrysch (Corporate/VC) and consisted of Konstantin Ewald and Lena Pannecke (both IT), Dr. Jens Wrede (Tax), Alexandra Nautsch (Corporate/VC) and Sonja Riedemann (Employment).

The acquisition is aimed at realizing international eSports campaigns with a global impact by combining specialized resources and partners worldwide. The eSports consulting agency build a rocket will continue to operate as an in-market brand with the added endorsement title “a SPORTFIVE company” while maintaining its internal structures. The current team of 15 eSports experts will remain with build a rocket and operate alongside SPORTFIVE colleagues to perform as a single unit.

build a rocket was launched 2016 in Cologne (Germany) by Alexander Albrecht and Tobias Heim. With over 20 years of experience in the field, build a rocket set their focus on eSports marketing, developing sustainable and community focused activation options and connecting non-endemic brands to the eSports universe. The company offers a vast network in the eSports, gaming, broadcast, digital publishing and marketing sectors and shares a common interest in growing the market while staying authentic and preserving its spirit of playfulness. build a rocket successfully partnered with a variety of non-endemic brands, creating strategies and activation options that enabled them to position themselves as part of the eSports industry and reach new audiences.

SPORTFIVE is a reputed global sports business agency that connects brands, rights-holders and media platforms across the world to reach their desired audiences. Being the market leader with vast data intelligence at its core, SPORTFIVE is pioneering the sports business with innovative digital solutions. The company operates internationally and consists of a network of over 1.000 sports experts in 15 countries. For more information, visit SPORTFIVE’s website.

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