5Mins AI, the gamified learning platform reinventing employee upskilling, has raised £5m in a seed round led by AlbionVC to enhance platform capabilities and increase its global customer base and impact.
International law firm advised AlbionVC on the transaction. The team was led by venture and growth capital partner Justin Starling, and included venture and growth capital associate director Elizabeth Yell and corporate associate Chris Flach.
5Mins aims to solve the number one cause of employee churn in the last decade – poor growth and development opportunities. Online corporate learning course completion rates are between 5 to 20%, whilst monthly engagement rates are less than 10% for traditional workplace learning platforms..
5Mins’ next-generation learning tool removes these key friction points by presenting workplace learning in a TikTok-style feed and using intelligent personalisation. The platform features 15,000+ bite-sized lessons from over 150 educators and coaches worldwide.
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