Olgierd advises major online platforms and digital marketplaces on regulatory compliance and enforcement matters, with a focus on consumer protection law, the Omnibus Directive, the Digital Services Act (DSA), and proceedings before the Polish competition and consumer protection authority (UOKiK). He has extensive experience supporting platform clients, including global e-commerce marketplaces, digital streaming platforms, and digital advertising platforms, in navigating the evolving digital regulatory landscape.

Olgierd advises on competition law, consumer protection, intellectual property, digital business transformation, cybersecurity and regulatory compliance. His practice centres on representing clients before antitrust authorities, regulatory bodies and courts in antitrust proceedings, cases concerning the protection of collective consumer interests and unfair competition. He has deep expertise in the regulatory and competition law aspects of digital markets and technology-driven business models.

In addition to his platforms practice, he has extensive experience advising companies operating in the media, streaming, food and beverage, energy and healthcare sectors.

As a certified project manager, Olgierd combines legal and regulatory expertise with a deep understanding of market dynamics, technology trends and digital ecosystems. He supports clients in the development and execution of effective business and go-to-market strategies.

He is the originator and Chair of the IAA Poland Legal Council – a body bringing together the legal leaders of the largest advertisers, media owners and agencies – and lead legal adviser to the Advertising Council (Związek Stowarzyszeń Rada Reklamy), through which he shapes industry positions towards UOKiK, KRRIT and the Ministry of Digital Affairs on issues including AI-generated content transparency, influencer marketing standards and greenwashing. In 2018, as Head of Legal for Eastern Europe at AccorHotels, he was nominated for the prestigious European In-House Lawyer of the Year award by The Lawyer magazine. He has also served on the boards of Poland's largest oil and energy companies.

Digital transformation is at the heart of antitrust and consumer protection issues. To understand this, it is important to look beyond regulation and see the real challenges our clients face today in a world that is changing at an extraordinary pace.

Transactional advice, including antitrust advice, is not just about drafting documents and conducting negotiations. It is a complex process that requires proper overall management. I help my clients achieve their business goals and seek new solutions and opportunities by advising on effective project management, strategic planning and technological transformation of the business in compliance with competition law and consumer protection requirements. 

Olgierd Swierzewski

 

Olgierd Świerzewski has led on a slew of mission-critical acquisitions across Central and Eastern Europe.

The Lawyer Magazine, 2018 

 

‘Absolutely fabulous team: quick reaction in urgent cases even during weekends and evenings.‘ 

‘Very proactive and helpful..‘

About Olgierd’s TMT Practice, Legal500 EMEA

Zalando

Advising Zalando in ongoing UOKiK enforcement proceedings concerning online platform obligations, consumer-facing terms, pricing and discount communication, and eCommerce compliance, including matters relating to the implementation of the Omnibus Directive and eCommerce price-communication requirements. 

International Advertising Association (IAA) Chapter Poland

Advising digital platforms that are members of the International Advertising Association (IAA) Chapter Poland on advertising transparency obligations relating to AI-generated content, including compliance with applicable digital regulation frameworks governing the disclosure and labelling of AI-generated commercial communications. 

DAZN

Advising DAZN, a leading global sports streaming platform, on regulatory requirements related to the broadcasting rights in Poland.

TikTok – platform monetisation and regulatory strategy

Advising TikTok on the Polish regulatory perimeter of the platform's monetisation strategy: competition and consumer-protection analysis of subscription models (paid and advertising-funded), regulatory qualification of platform functionalities under Polish broadcasting rules, and regulatory advice supporting the roll-out of TikTok Shop on the Polish market. The mandate addresses how competition and consumer rules apply to the design of paid, advertising-funded and commerce features of one of the world's largest platforms.

Millennium Goodie(s) – digital loyalty platform compliance

Advising the operator of the Goodie loyalty and benefits platform – a digital marketplace offering cashback, discounts and personalised benefit programmes for users of Bank Millennium and partner merchants – on the establishment of a legal compliance framework for new digital products and services. The work encompassed the design of platform terms and conditions and user-facing documentation; consumer-law and e-commerce compliance including implementation of the Omnibus Directive requirements in the context of personalised pricing and targeted promotional communications; data-protection framework advice applicable to behavioural and transactional profiling used for personalisation; and ongoing regulatory compliance counsel covering the requirements of the Polish digital market framework.

Fandom Poland – Digital Services Act compliance

Advising Fandom Poland – the Polish entity of the world's largest fan-community platform hosting millions of user-generated-content wikis – on the Polish implementation of the Digital Services Act, including assessment of potential designation as EU legal representative for the Fandom group, the obligations of the Polish Digital Services Coordinator, and the practical steps required to operationalise DSA compliance in the Polish market context.

Google LLC – DSA implementation and digital-regulation architecture

Advising Google on the Polish implementation of the EU's new digital-regulation architecture: practical implementation of DSA trader-traceability obligations for marketplace functionalities, statutory redress mechanisms under the Sale of Goods Directive, and the Polish implementation of the Representative Actions Directive. The advice shapes how a global platform operationalises the new EU rulebook on the Polish market.

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