Navigating the Intellectual Property Landscape in Advertising
Join our Intellectual Property and Advertising Law experts for a discussion on the key IP considerations for advertising campaigns, including brand clearance issues, high risk activities, AI in advertising, and what happens when a campaign goes wrong.
We'll be following the event with a networking drinks reception.
Topics to be covered include:
- Brand clearance essentials for advertising campaigns
- High risk activities in advertising: a panel discussion covering greenwashing, comparative advertising, ambush marketing and the Olympics
- When an advertising campaign goes wrong: a look at IP caselaw dealing with Advertising campaigns that have gone wrong and the lessons learnt for the future
- Use of AI in advertising: using a case study, we'll examine contracts and policies, infringement issues, ownership and safety