International legal practice Osborne Clarke has advised the shareholders of the award-winning integrated customer engagement agency, Unlimited on its sale to Accenture Song, the world's largest tech-powered creative group.

The Osborne Clarke team advising on the sale of Unlimited was led by corporate partner, Ken Wilkinson, and included senior associate Rav Sagar and associate Courtney Fowler. Tax partner Mathew Oliver and senior associate Ben Doeh advised on tax matters.

Earning over 100 industry awards, Unlimited comprises TMW, Walnut, Health Unlimited and Nelson Bostock. The group holds deep expertise in behavioural science, customer strategy and CRM activation. With its proprietary Human Understanding Lab & AI-powered digital insights platform LUCA, Unlimited's offering will complement Accenture Song's existing capabilities in data and analytics.

Headquartered in London, with additional locations in Bristol, Winchester and Reading, Unlimited's nearly 600 employees will join Accenture Song’s UK team aligned to the marketing practice under Bill Scott, marketing practice lead, UK, Ireland and Africa, Accenture Song. The acquisition of Unlimited further bolsters Accenture Song's capabilities to drive marketing transformation, relevance, and growth for its clients.

Tim Hassett and Ed Guest, Outgoing CEO and COO at Unlimited, said:

“We cannot thank Osborne Clarke enough in helping to enable such a momentous transaction in record time!  The quality of the team helped facilitate incredible win-win commercial outcomes for which we are hugely grateful."

Osborne Clarke advises team is a go-to practice for many companies in the tech, media and comms sectors, working with global businesses to fast-growth start-ups and market challengers. It is widely recognised for its corporate expertise in these dynamic markets, and its track record advising on M&A deals across Europe, North America and globally, and at every stage of company development across all corporate issues.

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