Osborne Clarke in Amsterdam has advised Oaky, the leading SaaS-based provider of automated and personalised pre-stay upselling platform for hoteliers, in the closing of a USD 9.5 million Series A financing by PeakSpan Capital.

PeakSpan Capital is a growth-stage investment firm focused on the B2B software arena with offices in New York and Silicon Valley and experienced in working with growth-stage B2B SaaS businesses coupled with their focus on the Hospitality Technology arena.

Oaky was founded in 2013 and aims to help hoteliers capture incremental revenue and enable a superior guest experience by offering travellers relevant services in a personalized manner based on their preferences and needs. Oaky's platform analyses a vast array of data about each guest to gather demographic, behaviour and intent information which is used to deliver individualized offers to the right guest at the right time. Oaky has been a client of Osborne Clarke for years.

Oaky Co-founder Lars Jonker said: "It has been such a great and fun experience working together with the Osborne Clarke team on closing our series A funding round. They’ve assisted us in overcoming challenges from both a legal perspective as well as overcoming cultural and cross border differences. They are extremely approachable, affable and helpful in any way and we always had a great time working together. Even when we had to pull all nighters getting to the finish line in time. We would definitely work together again in the future."

The Osborne Clarke team in Amsterdam was led by Partner Herke van Hulst and consisted of Senior Associates Marie-Louise Weeda, Kevin van't Klooster, Associate Esser Turkyilmaz and Partner Cars-Jan van Gool (Civil Law Notary), Associate Director Mechteld Flohil (Candidate Civil Law Notary).

Osborne Clarke’s corporate team is considered a go-to practice for many companies in the tech, media and comms, and travel sectors, working with global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.

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