Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo on the merger of the advertising technology start-up Adjust with to the US app company Applovin. The Osborne Clarke team led by Nicolas Gabrysch (Corporate / VC) consisted of Till-Manuel Saur (Corporate / VC) and Benedikt Hülsmann (both Corporate / VC).
The Berlin start-up Adjust is one of the largest software companies in the metropolis and offers tools with which app providers can analyze user behavior and the impact of marketing activities. Since the start in 2012, the team has grown to 450 employees in 13 countries – including France, China, Japan and Singapore.
The US company Applovin started out as a games publisher and increasingly diversified through takeovers into an app marketplace. Together, Adjust and Applovin want to set up a USD 50 million fund that will award scholarships to developers. Adjust is to be granted a high degree of independence in the future while retaining the structures, and the founders also want to stay on board.