International legal practice Osborne Clarke has advised leading private equity firm ECI Partners (ECI), and the management team, on the sale of the successful global digital communications company, Investis Digital, to Investcorp. Terms of the transaction have not been disclosed but the management team will retain a significant equity stake in the business.
Through the proprietary approach known as Connected Content, Investis Digital unites compelling communications, intelligent digital experiences, and performance marketing to help its clients build deeper connections with audiences and drive business performance. This investment marks a new chapter in Investis Digital’s history, allowing the company to bring its wealth of experience, sector-based knowledge, and innovative technologies to more brands across the world.
During its partnership with ECI, Investis Digital, with support throughout from Osborne Clarke, acquired Zog Digital, Vertical Measures and Microserve which bolstered its digital capabilities, especially in the US. Over the last three years, the company has trebled its EBITDA and with the additional capital made available through its new partnership with Investcorp, intends to accelerate product innovation, enhance client service and delivery, and expand market presence.
Claire Price, Chief Financial Officer, commented: “We have really valued the support and expertise Mark, Jonathan and the rest of the Osborne Clarke team provided on this complex project. We have worked alongside Osborne Clarke for many years and they have been there at every step of the way, providing pragmatic and commercial advice. The team is a pleasure to work with.”
The Osborne Clarke team who advised on the matter was led by Private Equity Partner Mark Spinner, with Associate Director Jonathan Crowley (Corporate) managing the sale and Associate Directors Pippa Byrne and Robert Pook (both Private Equity) managing the reinvestment. The team was assisted by Sarah Mitchell and Kristy Hart (both Corporate), Alex Littlefield (Private Equity), Lara Flynn (Employment), Rebecca Scott (Finance), Dan Sharman (Employee incentives) and James Hamon and David Nisbet (both Tax).
Osborne Clarke advises some of the best and brightest businesses across the digital marketing services sector. It is widely recognised for its corporate expertise in this dynamic market, and for its track record advising on M&A deals across Europe and at every stage of company development across all corporate issues. The team is also a go-to practice for many companies in the tech, media & comms sector, working with global businesses to fast-growth start-ups and market challengers.