International legal practice Osborne Clarke has advised BGF on its multi-million-pound investment in global media group NewGen (previously Kairos Group) to drive new opportunities for growth and innovation.

NewGen is a leading social agency for brands and creators, known for high-impact marketing campaigns targeting Gen Z and video gaming audiences. Its blue chip clients include PepsiCo, Porsche, Hasbro, and Samsung.

Since its inception in 2015, the group has grown significantly through international client wins and the strategic acquisitions of Kyma Media and Horizon Union. It now has offices in London, Manchester and New York.

BGF's investment will allow NewGen to further invest across its infrastructure, data, and technology platforms, driving new opportunities for growth and innovation across its services, intellectual property, and expertise within the creator economy.

The Osborne Clarke team that advised long-standing client BGF consisted of Partner James Taylor  and Associate Olivier Jaquelin. Additional support was provided by Partner Michael Carter and Associate Will Cashman (Tax); Associate Director Nick Haywood and Associate Leila Ghannam (Employment); and Commercial Legal Manager Ian Solomon (Commercial).

Osborne Clarke's Corporate team is a go-to practice for companies operating in tech-enabled industries. From start-up through venture financing and the growth journey beyond, whether continuing to sale, IPO or international expansion, the team has an outstanding track record advising businesses, entrepreneurs and investors that are driving innovation. Osborne Clarke's dedicated resource centre, OC Ventures, brings together experts from across our international network to deliver a holistic seamless service to clients throughout the ventures ecosystem.

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