Marketinglaw: June 2025

Welcome to the latest edition of Marketinglaw. This month's coverage includes:

Regulatory updates:

ASA calls for influencer #ad transparency 

ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
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ASA and CAP 2024 annual report: enhancing ad monitoring with AI

The ASA and CAP's 2024 annual report highlights significant enhancements in ad monitoring using AI.
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Understanding advertising: the UK's ad concerns

The ASA's latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. 
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UK regulators issue strong warning to advertisers of medicated weight-loss treatments

The ASA, MHRA and GPhC issue a reminder to advertisers on the rules around promoting weight-loss prescription-only medicines. 
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ASA rulings:

Henry's Boots gets the boot

The ASA has ruled against Henry's Boots' use of AI-generated ads which were held to be misleading. 
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Via no-go on its pricing claims

The ASA has ruled against Viagogo's claim that "over half the events listed on Viagogo had tickets selling below face value," finding it misleading. 
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ASA challenges retailers falsely claiming UK presence

ASA finds ads misleading for implying that advertisers based overseas were based in the UK and omitting the marketers' geographical addresses. 
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Vape escape: ASA cracks down on vape ads

The ASA held marketers accountable for unauthorised e-cigarette adverts placed by third-party aggregators, stressing businesses' responsibility for third-party advertising compliance and prompt ASA responses. 
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Osborne Clarke Insights:

• Regulatory Outlook May 2025
• European Commission publishes new single market strategy to further develop the European market

Osborne Clarke Events:

• Fashion and Luxury Law Academy | Circular economy | Webinar | Catch up on-demand