With new marketing rules coming into force in Europe next summer, by which time the European Commission is expected to have published proposals for an 'AIFMD II', the post-Brexit EU asset management landscape may look quite different to how it does today. Fund managers aiming to raise capital from professional or retail investors in the EU from summer 2021 onwards should be aware of these changes and their potential impact on cross-border marketing activities.
In this technical guide, we outline the current position for marketing and pre-marketing under AIFMD and look at the changes that the new rules introduce. We also consider the impact of Brexit and whether non-EU fund managers might find themselves subject to similar rules in the future under "AIFMD II".
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