Retail and Consumer

Influencer Marketing: a guide to regulation across Europe

Published on 17th Nov 2017

Influencers have become a key tool in digital marketing strategies for brands looking to expand their audience. But as the lines are blurred between content and advertising, how has legislation adapted?

Our at-a-glance guide to influencer marketing regulation across Europe examines the law in Belgium, France, Germany, Italy, the Netherlands, Spain and the UK, considering:

  • What does the law say?
  • Who is accountable?
  • When and how to label posts?
  • What are the potential sanctions?

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* This article is current as of the date of its publication and does not necessarily reflect the present state of the law or relevant regulation.

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