Webinar | Fashion & Luxury Law Academy

Avatars on the catwalk: Gaming collabs & virtual fashion trade mark issues

2022 was a big year for digital fashion: Well-known luxury brands across the globe are engaged in the metaverse, leveling up their efforts in gaming collabs – working with titles from Zepeto to Fortnite. Tommy Hilfiger live-streamed a virtual fashion show on Roblox as part of the New York Fashion Week, and Decentraland hosted a Metaverse Fashion Week. Many brands also introduced NFTs into fashion product lines. 

Fashion avatars are still on the runway in 2023 and the expansion into the metaverse brings a number of challenges with trade mark rights. Currently, a growing number of high-profile brand owners are taking enforcement action against “metaverse” infringers. 

In our session on 21 March we will discuss with our experts from France, Germany and the USA:

• The state of play in virtual fashion and metaverse collaborations
• Is it a bag or is it software? The updated Nice classification and its implications for virtual fashion trade marks
• The meta-use of fashion brands or the new dimension of trademark infringement and enforcement
• Recent fashion IP case law

We are happy to invite you to our Fashion & Luxury Law Academy to join our webinar for insights and discussion.

Read more on our website.