Advertising and sponsorship
Marketinglaw Update: May 2025
Published on 14th May 2025
Welcome to the latest edition of Marketinglaw

Welcome to the latest edition of Marketinglaw. This month's coverage includes:
Regulatory updates:
- Advertising codes updated: how the DMCCA has impacted the advertising codes
- UK government's view is that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods
- Celebrity craze: ASA reveals what captivates young audiences in ads
- ASA studies in-app ads that harmfully objectify women
- IAB UK's interactive insights on advertising trends leading to 2030
ASA rulings:
- Santa's booze ban: ad appeals to kids
- Sun, sea and savings: Haven's misleading price claims
- ASA says no simple wins!
- Broad influence: Stuart takes the gambling wicket without breaking the rules
You may also be interested in...
Osborne Clarke Insights:
- CMA publishes final 'unfair commercial practices' guidance under the UK DMCCA: what your business needs to know
- Regulatory Outlook April 2025
Osborne Clarke Events:
- Eating Compliance for Breakfast Spring 2025 webinar series – see all events and register here.
- Annual Data Forum | London | 10 June 2025
- Annual Data Forum | Bristol | 17 June 2025
Please get in touch if you have any questions or feedback.
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