Advertising and marketing regulation
Marketinglaw: January 2026
Published on 28th January 2026
Welcome to the latest edition of Marketinglaw
Welcome to the latest edition of Marketinglaw. This month's coverage includes:
Regulatory updates:
- UK LHF advertising restrictions in force; identifiability and brand exemption guidance published
- ASA snapshot: environmental claims in travel agent ads
- Zero tolerance: CAP reminds alcohol-free brands of their ad responsibilities
ASA rulings:
- Number 18, ASA clean: no under-18 appeal to Match Bingo ad
- Rock N Roll Circus hits a sour note with ASA over prize claim deadline
- Too good to be true: ASA considers '98% Off' price claim
- 'From' prices and urgency claims in hotel ads under the ASA's scrutiny
- ASA bans fashion retailers' 'sustainable' claims for lack of evidence
- ASA heats up its investigation into greener energy ad claims
- ASA bans weight-loss medication ads for breaching prescription medicine rules
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