Advertising and marketing regulation
Marketinglaw: February and March 2026
Published on 26th March 2026
Welcome to the latest edition of Marketinglaw
Welcome to the latest edition of Marketinglaw. This month's coverage includes:
Regulatory updates:
- No hiding in the supply chain: CMA clarifies responsibility for green claims
- Transparent pricing: CAP clarifies VAT pricing rules
- Cross-border ads: CAP explains ASA's remit
- Spot the ad: ASA research highlights influencer disclosure challenges
- Responsible AI advertising: Advertising Association publishes voluntary code for generative AI
ASA rulings:
- ASA finds rail operators' 'lowest price' claims unsubstantiated
- ASA rules 'no age limit' travel insurance cover claim hides restrictions
- Not a five-star performance: ZING Toothpaste's misleading review ratings
- ASA holds online pharmacies accountable for customer-shared referral codes
- Greenwashing nappies: baby care company falls short on environmental claims
- Red flags at Silverstone: ASA stewards' inquiry into gambling ad compliance
You may also be interested in...
Osborne Clarke Insights
- Regulatory Outlook
- Hands off the gold: what the UK Property (Digital Assets) Act holds for in-game 'items' and digital accounts
- The regulation of consumer robotics
- EU copyright law and generative AI: a watershed moment
- EDPB and EDPS release much-anticipated joint opinion on the EU Digital Omnibus
- Opted out: UK government moves away from preferred position on AI and copyright following report
Osborne Clarke Events
- Navigating the new EU digital regulation landscape | Webinar | 14 April 2026
