Data driven Marketing and GDPR – How it works in practice
- Katharina Scharnetzky (Director Product Marketing Intelligence & Technology, ABOUT YOU, Germany)
Katharina is a Director Product Marketing Intelligence & Technology at ABOUT YOU. ABOUT YOU is one of the fastest growing eCommerce companies in Europe and Hamburg’s first unicorn with a value of more than USD 1 billion. Katharina is responsible for data within Marketing. That includes developing and implementing the logics that underlies ABOUT YOU‘s data-driven marketing steering, especially customer lifetime value analyses and attribution modelling.
- Dr. Jens Schefzig (Partner, Osborne Clarke, Germany)
Jens is a core member of Osborne Clarke’s Retail and Consumer team and supports his clients in creating value from their data. He advises several clients in the retail industry on their smart data programs and helps them to set up the right organisation, processes and legal documents to utilise data in every area of their operation, in particular, when analysing their customers.
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