The challenge

After launching direct to consumer online and then with retail stores in the US, the fast-growing eco-conscious footwear provider looked to launch into Europe and Asia turning to Osborne Clarke to provide holistic legal advice across all aspects of the international launch.

Our solution

Osborne Clarke then put together a launch team with dedicated project managers in the US, Europe and Asia to provide both in time zone and in-country counsel throughout the launch phase.  For the company's first international digital and brick and mortar presence in the UK, Osborne Clarke created a digital technology portal to manage all aspects of the project and created a holistic market launch plan including all legal and related operational issues to address for the market launch.