When is "natural" not natural? It might just depend on which side of the pond you are
Published on 6th Dec 2018
As the attractiveness of 'natural' and 'organic' products continues to increase, we explore the legal implications of making "natural" claims on products – and we compare the restrictions and guidance between the USA and the UK. There are some important differences that marketers should understand if they are going to satisfy the regulators in these markets.