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Advertising and marketing regulation

Marketinglaw: October 2025

Welcome to the latest edition of Marketinglaw
Life Sciences and Healthcare

Healthcare providers to play pivotal role in reducing patient backlogs under NHS 10-year plan

A data-driven Care Quality Commission and neighbourhood care models are reforms with big opportunities for providers
Life Sciences and Healthcare

EU advocate general clarifies medical device classification and distributor duties

Preliminary MDR distributor guidance emerges from German dental equipment classification court case
Advertising and marketing regulation

CAP widens the UK ad rules to cover organic posts by licensed gambling brands

Gambling Commission licensees should treat UK‑facing organic social posts as advertising and apply the CAP Code in full
Life Sciences and Healthcare

Pharmaceutical suppliers to play central role in delivery of NHS 10-year plan

A focus on clinical trials and weight-loss medication is a significant opportunity for pharmaceutical manufacturers
Retail and Consumer

Dutch consumer protection authority publishes guidelines on price indications and comparisons

ACM guidelines provide actionable steps for businesses and indicate regulator's interest in pricing strategies
Life Sciences and Healthcare

NHS' 10-year plan sets out promising UK opportunities for product manufacturers

The plan's promotion of proportionate regulation and balanced risk assessment for new products may encourage innovation
Life Sciences and Healthcare

UK government introduces bill to ratify landmark High Seas Treaty

Legislation creating a domestic framework to meet international obligations has first reading in Parliament, but still some way before ratification
Life Sciences and Healthcare

Digital health suppliers have at-scale opportunities delivering the UK NHS 10-year plan

Expansion of the NHS App, AI integration and wearable technology present suppliers with a clear direction on innovation
Commercial

CMA puts fake reviews and endorsements in UK under spotlight

Regulator issues businesses with further guidance on fake reviews, hidden ads and social media endorsements under the DMCCA
Life Sciences and Healthcare

UK private sector suppliers poised for opportunities as vanguard for NHS 10-year plan

The bold vision for a more efficient, innovative and fully digital NHS will rely heavily on the private sector
Tax

Tax Tribunal finds SIPP withdrawals by expatriate not taxable by the UK

FTT determines that article 17 of the UK-Portugal DTC applied to withdrawals made by non-resident taxpayer from SIPP