Webinar | Making Sense of the EU AI Act – A Practical Briefing

What the EU’s AI regulation means for (international) businesses – and how to put it into practice

Application and enforcement of the EU AI Act are coming steadily closer, with key obligations for everyday business use cases set to apply later this year. The AI Act's impact goes well beyond pure "tech” companies. It will affect many organisations in a variety of sectors, such as manufacturing, retail, e‑commerce, logistics, healthcare, mobility, energy, financial services and professional services, including where AI is used “only” internally in areas like production, HR, marketing, customer service, risk and compliance.

If you are already using AI or planning to do so, we invite you to join our webinar “Making Sense of the EU AI Act – A Practical Briefing” on 24 March 2026, 5 – 6 pm (CET).

In the webinar, we will provide a concise overview of the legal basics as well as a deep dive into the most relevant questions and hot topics, featuring real-world use cases and lessons learned informed by our extensive experience helping clients with AI compliance.

The webinar is primarily tailored towards US‑based companies that have not yet taken a deep dive into the EU AI Act and want a clear, practical compliance roadmap on what the AI Act means, when their AI use is in scope and which steps they should take to manage regulatory risk. However, it is equally relevant for other companies that are active in Europe or planning to enter the European market and want to understand the impact of the new regulation.

Some of the AI Act’s strictest rules already apply. The next set of rules is set to become applicable this August. At the same time, many EU states are currently paving the way for enforcement on the national level.

We will show why the AI Act matters even for non‑tech companies, and why organisations that use AI internally or in their products and services should already be considering how to make their systems and governance “AI Act ready” – before enforcement and customer expectations catch up.

Key facts

What to expect

• AI Act 101: The core building blocks of the EU AI Act – definition of AI, risk‑based approach, roles and obligations, implementation timeline and penalties.
• Scope and extraterritorial reach: When businesses outside the EU – especially in the US – fall within scope, including typical scenarios for providers and users of AI.
• Use cases in practice: How the Act applies to real‑world use cases such as LLM‑based tools and assistants, customer chatbots, HR and recruitment systems, marketing and advertising tools, physical AI systems and AI agents.
• Implementation and governance: What a robust, yet pragmatic internal framework for AI compliance can look like, from mapping and classifying AI use cases to policies, documentation and ongoing oversight.
• How Osborne Clarke can help: Insights into how we support clients with the AI Act in practice – from targeted use case reviews and risk assessments to broader compliance projects and standardised solutions.

Your benefits

• A clear, structured overview of the EU AI Act tailored to international businesses, including US, UK and European companies.
• Practical guidance on how to assess the AI Act’s impact on your current and planned AI use and what that means for your risk profile.
• A pragmatic blueprint for setting up or refining your AI governance and compliance framework, building on what you already have.
• Insight into the key pressure points and “hot topics” for US‑based and other international companies, particularly those operating in or entering the European market.
• A better understanding of how to prepare now – before enforcement and stakeholder expectations intensify – and where external support can add value.

Registration

Please register via the registration button below. You will receive confirmation and dial‑in details ahead of the webinar. If you are interested but cannot attend live, we encourage you to register so we can share follow‑up materials.