Webinar | Fashion and Luxury Law Academy

Green Claims in Fashion: The New Legal Framework for Environmental Advertising

"Sustainable", "eco-friendly", "climate-neutral" – whether used in connection with fibre sourcing, production conditions or corporate-level commitments such as net-zero targets, these claims are ubiquitous in fashion. With the transposition of the so-called EmpCo Directive (Empowering Consumers for the Green Transition Directive – EU Directive 2024/825) into German law, they are also subject to significantly stricter rules: without sufficient substantiation, brands risk warning letters, injunction proceedings, competitor damages claims and administrative fines of up to EUR 50,000 or, in individual cases, even EUR 1.25 million.

In the next edition of our Fashion and Luxury Law Academy, host Anna-Lena Otzen will be joined by Martin Soppe and Leonie von Erdmannsdorff to break down what fashion and luxury businesses need to know – and do – right now.

What to expect:

• The key changes to German law on green claims and what they mean in practice
• The most relevant developments for the fashion industry, from environmental claims to sustainability labels
• An update on the latest German case law on green claims
• Key takeaways and the most important next steps for your business

We look forward to your participation.