Global communications company Publicis Groupe has acquired London-based marketing technology company, Yieldify.
Founded in 2013, Yieldify’s leading platform and service enable companies to better personalize consumers’ website experiences, driving incremental revenue and other desired outcomes by delivering the right message/experience at the right time based on a consumer's profile and stage in their purchase journey.
International law firm Osborne Clarke advised Yieldify on the transaction, with a team including (amongst others) corporate partner Ken Wilkinson and corporate senior associate Mythri Reddy.
Yieldify will become part of Epsilon which was acquired by Publicis Groupe in 2019. Yieldify's onsite personalization, conversion optimization and customer journey offerings will complement Epsilon PeopleCloud to expand Epsilon’s presence in the mid-market. Epsilon previously announced the launches of quick-to-market and simplified iterations of its enterprise-level email and loyalty solutions with Epsilon PeopleCloud Messaging Essentials and Epsilon PeopleCloud Loyalty Essentials.
Osborne Clarke has previously advised on the sale of a significant number of marketing and communications companies to Publicis Groupe. The firm is widely recognised for its corporate expertise in the dynamic marketing sector, and its track record advising on M&A deals across Europe and at every stage of company development. The team is also a go-to practice for many companies in the tech, media & comms sector, working with global businesses to fast-growth start-ups and market challengers.
Ken Wilkinson commented "It was great to have supported Yieldify on this challenging but rewarding transaction, which really demonstrates the M&A strength and expertise of the firm in the technology and marketing sectors".