Are you promoting a new product in exchange for a discount on that brand's products? Are you working with influencers to reach your product audience? With the development of the influencer marketing market and new regulations of the OCCP in this area, the importance of securely arranging cooperation between influencers and advertisers from the legal, tax and accounting side is growing.

To meet the current challenges, we provide comprehensive legal services in the field of influencer marketing to companies cooperating with influencers, as well as to influencers themselves. We help them understand the current regulations and adapt their activities to them.

How we can help you

According to communications from the OCCP, commercial content published on influencer profiles must be properly labelled and distinguished from neutral content, regardless of the form of remuneration. At the same time, any cooperation must be secured by contract, regulating not only mutual benefits, but also RODO and copyright issues, which require great attention.

  • What model of company-influencer cooperation to choose?
  • How to conduct promotional and product placement activities so that they are safe and in compliance with the OCCP guidelines?
  • What to include in the contract between the influencer and the company so that it adequately protects the interests of the parties?
  • What is a work and how to effectively transfer copyrights?
  • How to protect industrial property related to influencers' works?
  • How to secure personal data in influencer-company cooperation?
  • What is the liability for advertising a scam?
  • How to prepare for proceedings before the OCCP?
  • What to do in a situation of copyright infringement or violation of contract terms in influencer-company cooperation?
Why us?

We comprehensively support brand owners, advertisers, advertising agencies and influencers from the legal, tax and accounting side. We participate in Working Groups and are members of associations related to marketing, advertising and e-commerce, including cooperation with the IAA (International Advertising Association) and the Advertising Council. We conduct advertising training courses and dedicated academic workshops "Influencers and the law" or workshops for companies "How to cooperate with influencers". As a result, we understand the industry and the specifics of its operations.

 

Our influencer marketing advisory partners - MDDP Michalik Dłuska Dziedzic i Partnerzy
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Our experience

Mediacap

We represented Mediacap in more than 40 won proceedings before the Social Security Administration regarding influencer collaboration agreements.

Company in the medical/beauty industry

We advised on shaping the client's barter settlement model with influencers, in particular to maintain full tax neutrality of mutual settlements.

Adidas

We advised Adidas on the preparation of contracts and VAT, CIT and PIT settlements, cooperation in B2B and B2C relations with influencers involving the issuance of goods and cards for selecting selected goods of a certain value from the store, as well as in connection with the participation of influencers in promotional events.

GymGlamour

We did analysis and recommendations for the settlement of barter agreements with individuals, consulting on cooperation with influencers from Ukraine.

Mediacap

We represented Mediacap in more than 40 won proceedings before the Social Security Administration regarding influencer collaboration agreements.

Company in the medical/beauty industry

We advised on shaping the client's barter settlement model with influencers, in particular to maintain full tax neutrality of mutual settlements.

Adidas

We advised Adidas on the preparation of contracts and VAT, CIT and PIT settlements, cooperation in B2B and B2C relations with influencers involving the issuance of goods and cards for selecting selected goods of a certain value from the store, as well as in connection with the participation of influencers in promotional events.

GymGlamour

We did analysis and recommendations for the settlement of barter agreements with individuals, consulting on cooperation with influencers from Ukraine.

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