The metaverse is the next big thing for consumers and the internet and is already changing the worlds of gaming, entertainment and social media. It is something that all trade mark practitioners therefore need to be aware of and understand.
In the article Richard and Nick look at why the metaverse matters, how IP and brand protection could be adapted, why trade mark infringement is likely to be complex, and some of the opportunities for companies to further build their brands.
The article can be accessed for free on the CITMA website here.
Founded in 1934, chartered in 2016, The Chartered Institute of Trade Mark Attorneys is a professional membership organisation representing the interests of over 1,600 trade mark and design professionals.
A joint Osborne Clarke and Newzoo report on the games industry's early embrace of the metaverse and the legal issues this raises for users, its make-up and its regulation is also available on the Osborne Clarke website here.