Advertising and Marketing | UK Regulatory Outlook November 2025

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have removed energy labelling rules (CAP Code rules 11.8 and 11.9 and BCAP Code rules 9.9 and 9.10) and associated guidance following a review and a consultation, which received no objections. The rules were introduced in 2011 and reflected the requirements set out in Directive (EC) No 2010/30/EU, which were transposed into UK law by the Energy Information Regulations 2011, on the inclusion of energy labelling and certain product information in certain types of advertising.  

CAP and BCAP's recent update reflects the fact that the Advertising Standards Authority (ASA) has received no complaints under these provisions since they were introduced, that the Office for Product Safety and Standards (OPSS) already enforces the underlying legislation and that the changes in the underlying legislation meant that the existing rules and guidance no longer reflected this legislation.

This update does not change the law: energy labelling obligations still apply and are enforced by the OPSS. The government's guidance explains the requirements on energy labelling.