Technological change requires new responses to the use of data and protection of privacy
Data is the raw ingredient for so many businesses, with the potential to unlock efficiency gains, power innovative business models, offer personalised, customer-centric services and create new revenue streams for commercial advantage.
However, data laws are in a state of evolution internationally, as technological change requires new responses to how data is used and privacy is protected. This shifting legal landscape can be a challenge for businesses and pose tricky regulatory and compliance issues across jurisdictions.
With the General Data Protection Regulation (GDPR), Europe has set out a clear regulatory approach in respect of personal data, increasing protection of individuals in the digital age and clarifying rules for companies and public bodies in the digital single market.
Meanwhile, the European Commission has progressed with its proposed regulatory regime for artificial intelligence (AI) and aims to harmonise the laws in this area across the EU, including significant GDPR-style fines for non-compliance and a proposed tiered system to categorise different AI systems and risk.
There has been a market shift in using tech and data for environmental, social and corporate governance measures too – and the use of data can be intensive. There are rewards for businesses that can take advantage of emerging trends and the ever-growing number of nascent opportunities to make the most of their data, particularly when it comes to commercialising this resource compliantly.
Handling complex projects
Osborne Clarke can handle substantial and complex data protection and data exploitation projects involving working across borders and offering a seamless international service, and practical solutions for pan-European and global projects. With many of our partners' drawing on experience of practising in this complex area since the 1990s and on extensive in-house experience, we can offer lawyers and non-lawyers alike practical and pragmatic solutions.
There has been a market shift in using tech and data for environmental, social and corporate governance measures too – and the use of data can be intensive."