Retail and Consumer

The Santa Claus-e: a guide to compliant festive food advertising

Published on 19th Dec 2018

Santa Claus is a familiar fixture in seasonal food advertisement. As well as bringing us toys on Christmas Eve, he also brings us great deals on fizzy drinks, turkey and biscuits. It seems almost every Food Business Operator is keen to capitalise on St Nick’s global popularity.

In this video we discuss when and how it is appropriate to use Santa and other Christmas imagery and how to stay on the right side of advertising watchdogs this holiday season.

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* This article is current as of the date of its publication and does not necessarily reflect the present state of the law or relevant regulation.

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