AI, Data and Transformative Technologies
Exciting, challenging, innovative digital technology, and the data that typically powers it, are driving digitalisation across the sectors.
Data, artificial intelligence (AI) and other transformative technologies offer the potential for new insights, new products and services, new efficiencies and new business models. They also raise new questions. Our experts' depth of understanding around the digital technology that is shaping the future drives our commercially oriented, pragmatic approach to the resulting legal and regulatory issues.
The volume of data being created – consciously or not – has exploded. Some sectors have forged ahead in understanding the potential value in data, how to build it, how to protect it, how to share it and ultimately how to realise that value. Other sectors are less advanced. But data-driven innovation is now a feature of every sector. Understanding the matrix of legal, contractual and regulatory rights around data is a fundamental step in transforming data in to an asset (and our DATA Unlocked offerings can help build that understanding).
A wave of transformative technologies are reshaping, predicting and policing how we work, live and spend our leisure time. AI, particularly machine learning, is being deployed in a swathe of contexts too wide to list here – from optimising financial services trading and predictive modelling to powering autonomous decisions in vehicles. Some AI raises deep ethical questions around personal freedom. It can also generate complex legal questions around causation, discrimination and intellectual property ownership – issues which will get harder to navigate as regulators inevitably wake up to the risks of its use.
More broadly, we advise on projects ranging from blockchain and cryptocurrencies to digital twins and the Internet of Things. We support our clients in developing and deploying virtual and augmented reality and the immersive technology that is reshaping the human/digital interface. We are working with clients in the vanguard of future mobility, robotics, and automation. We are excited about the promise of next generation connectivity, and we are monitoring emerging technologies such as quantum computing and brain-computer interfaces.
Our AI, data and transformative technologies team are early leaders in these fields. We provide thought leadership around the societal and ethical challenges in ensuring public trust and responsible use of new technology. We know how to manage risk in the face of a regulatory or legislative lacuna, creating legal clarity through well crafted contractual frameworks. We can shape intellectual property strategy. We also bring to the table our depth of experience in our clients' sectors, whether that means understanding the nuances of the commercial context or the detail of sector-specific regulation.
We act for a wide spectrum of clients from pre-Series A machine learning start-ups to some of the world's most significant and sophisticated developers and users of digital technology, including global SaaS, software and AI providers and global social media networks. We also work with the increasing number of tech businesses and consultancies focused on traditional sectors that are embracing digital transformation.
Contact one of our AI, data and transformative tech experts to learn more.
How will businesses be impacted by the government's strategy for promoting better use of data to improve its own work and to boost the wider digital ecosystem?
Connect with one of our experts
GDPR x AI
Advising on compliance with the GDPR automated decision-making requirements in relation to an AI travel optimisation solution
Advised on the negotiation of a complex agile development agreement with a consortium of major oil majors, investment banks and equity houses for the production of a unique platform to digitise the global commodities trading industry using blockchain technology
Advised a leading retailer on the roll out of a new app-based customer loyalty service programme which involved data privacy and strategy advice across multiple jurisdictions
Advising on legal liability around the use of automated facial recognition in the UK, Germany and France
Defending a children's electronic toy manufacturer in relation to a data protection investigation following a major cyber-attack.
Children’s technology manufacturer
Defending a leading children's electronic toy manufacturer following a major cyber-attack in an ICO investigation.
AI content filtering
Advising on indirect discrimination issues in relation to an AI content filtering tool
Providing guidance on the liability of in-store autonomous retail robots
Advising on the extent to which a machine learning underwriting tool created market distortion in the insurance sector
Natural language processing
Preparing standard form licensing terms and conditions for an international natural language processing solution
Software supplier negotiation
Advised UBM on the negotiation of various Technology Agreements with software suppliers, including tailor made software for the event planning business and a new global CRM system
Data protection for home connectivity
Advised a technology business on privacy and data protection issues surrounding new connected machines for the home
Advised a major food products business on brand issues in relation to promotions and content creation for in-store virtual reality experiences