42reports analyses consumer data to support and help implement marketing measures for retail companies. The Berlin-based company, complying fully to data protection laws, uses Wi-Fi to analyse a range of consumer data, from the number of visitors and the frequency of their visits, to the amount of time spent in a shop and their routes taken through each store.

The new funding will help to increase the expansion of sales and the development of next generation products.

The team that advised on the financing was led by Partner Nicolas Gabrysch, assisted by Associates Christian Musfeldt, Dr Benjamin Monheim, Dr. Sebastian Stütze and Tim Maiorino.

Osborne Clarke’s Venture Capital team is one of the leading teams in Germany, in sectors such as Tech, Media and Comms, Life Sciences, Energy and Retail. It advises start-ups and investors in all phases of a company, from founding to exit.

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