International legal practice Osborne Clarke has advised Total Media Group (TMG) on the formation of a joint venture with Mediaplus International. Within the joint venture, the two partners have established companies in London and Munich under the Total Mediaplus label.
Total Mediaplus offers an integrated product range of media planning and activation services, including the development of media strategies and advertising measures as well as the implementation of digital strategies involving a full channel mix.
Total Media is a UK-based independent media planning and buying agency with offices in London, Solihull, Manchester and also in Tallin, Estonia. The company has a growing international portfolio of clients with a concentration in Europe.
Mediaplus is the largest independent, partner-run media agency in Europe. The agency brings together media planning with know-how in digital media, CRM, research and neuro marketing.
An international Osborne Clarke team led by partners Matthias Elser and Tim Birt advised Total Media on the transaction. The team included Dr Sebastian Hack (Competition law), Nanni Spitzer, Sarah Crabtree and Kate Robinson (all Corporate).