Struq revolutionises advertising by linking fully personalized adverts across all the devices of a single consumer. Struq works with 350 of the world’s largest brands, with offices in London, New York, LA, San Francisco and Brazil.
The Osborne Clarke team that advised on the transaction was led by Partner Tim Birt and Associate Director Mathias Loertscher, assisted by Associate Director Mairi Granville-George and Senior Associate Jeremy Cavendish (Incentives), and Associate Tom Adams (Corporate). Goodwin Procter LLP, with a team led by Jared Jensen, advised Struq on all matters of US law. Fenwick & West LLP and Addleshaw Goddard LLP advised Quantcast.
Osborne Clarke is the number one firm in Legal 500 for Marketing and Advertising law, having advised on over 75 deals in the last two years.
Quantcast is a technology company specialized in real-time advertising and audience measurement. As a leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates over 1 trillion new data records every month and continuously processes as much as 30 petabytes of data every day.
As the acquisition closes, Struq will be incorporated into Quantcast Advertise. The two companies will combine their offices in London, New York, San Francisco and Los Angeles.