MediaMonks announces acquisition of Amsterdam-based world’s leading food and liquid’s film studio Caramel Pictures; now also joining the global MediaMonks family since it was merged with Sir Martin Sorrell’s S4 Capital in July last year.
The purchase – for an undisclosed sum – will add to MediaMonks’ content studio capabilities with “award-winning directors, a specialist crew, studio, robotic equipment and over 25 years of craft in high-end digital photography and film for FMCG brands”.
Caramel, which was founded in 1977, works with brands including Heineken, KFC, KitKat, Lays and Magnum.
The Osborne Clarke team who advised MediaMonks was led by Amsterdam-based partner Cristine Brinkman with assistance of associates Niels Dolk and Guusje Cornelissen.
Osborne Clarke’s corporate team is considered a go-to practice for many companies in the Tech, Media and Comms sector, working with global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.